The current issue of Fast Company has an interesting article which, unintentionally or not, helps to demonstrate just how anti-women "consumer eugenics" is.
"It may not be surprising that there's a lingering preference for baby boys over baby girls worldwide. What's alarming, however, is that this global inclination is manifesting more strongly than ever. Historically, when nature is allowed to determine sex all on its own, about 105 boys are born for every 100 girls (and because women live longer, the ratio of people on the planet evens out over time, even tilting slightly toward females). But the balance of nature has shifted in Asia, thanks to wider availability of affordable ultrasound equipment, which detects gender as early as 15 weeks, and widespread abortion. In China, after 30-plus years of the country's One Child Policy, the ratio of boys to girls is a highly unnatural 120:100 (it's even reached 150:100 in one province). In India, 109 boys are born for every 100 girls. Demographers calculate that roughly 160 million Asian females have gone what they euphemistically categorize as "missing." There's growing evidence that this pattern of sex selection is being followed in Eastern Europe and the former Soviet Union, and similar trends seem likely in Africa and the Middle East. "