While I generally am not one to be materialistic, I do confess to prefer only
Levi's jeans, as well as really, really . . . Really like my new
Philips Ipod remote. Other than these small populistic indiscretions, it is rather rare to see me sporting anything with a "name" or "label", as I have always felt a bit "branded" when doing so.
Moving into a part of my beloved Bawlmer that is made up primarily with 25-35 year old young professionals, I started noticing almost immediately a trend towards the wearing of black North Face jackets (counting 23 one evening at a grocery). My hobby of pondering on the herd mentality lead me to notice the similarity in both the North Face logo, and the Obama "O".
Both have curved stripes which seem to give the feeling of movement, or "change", and both seem to have a price tag that the average American can't afford.
My more academic Mass'keteers could no doubt give more input into the psychological reasoning behind our inherent need to be given a brand, our own desire to be part of a One where we are truly more our self; and how this desire or need can lead us to the counterfeit of a political party (for those unpolitical) or designer ski wear (for those who don't ski). For me it seems that it is just easier for folks to pick the shiniest, the most trendy, than it is to actually consider all the abundant choices upon choices upon choices that seem to continually pop up (I am starting to realize that devil is not only the father of "Choice", but also of too many choices).
Why think, when you can just buy the jacket shell, or support empty shell, that all your friends do?
Discuss amongst yourselves
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